The Italian new car market hits the brakes in April at -6.6% year-on-year to 139,581 units, 10,000 less than in May 2023. The year-to-date tally remains in positive however at +3.4% to 726,311. Note this is still -20.2% below the first five months of pre-pandemic 2019. Worryingly, private sales (-10.8%) fall faster than the market to 72,352 units and 51.2% share vs. 53.5% a year ago. Self-registrations sure 39.1% to 17,703, long term leases skid -18.6% to 31,573 but short-term rentals gain 9.8% to 11,518. Company sales are down -5% to 8,043. Year-to-date, private sales are up 4.3% to 54% share vs. 53.5% over the same period in 2023, self-registrations are up 24.7%, long term leases down -15.7%, short term rentals up 46.7% and company sales up 1.4%.
In terms of alimentation, for May petrol is up 6.7% to 45,395 and 32.2% share vs. 28.1% in May 2023, diesel drops -31.1% to 20,393 and 14.4% share vs. 19.5% and LPG sinks -33.2% to 9,007. HEVs are up 7.7% to 56,640 and 40.1% share vs. 34.7% a year ago, including 16,004 full hybrids (+2.7%) and 40,636 mild hybrids (+9.8%). PHEVs tumble down -34.9% to 4,598 while BEVs fall -18.3% to just 5,070 units and 3.6% share vs. 4.1% in May 2023. Year-to-date, petrol is up 16.9% to 230.271 and 31.3% share vs. 27.7% over the first 5 months of 2023, diesel is down -21.3% to 109,803, LPG down -1.1% to 62,942, HEVs up 13.8% to 286,197 with full hybrids up 16.5% and mild hybrids up 12.8%, PHEVs are off -26.8% to 23,585 and BEVs dow -18.7% to 21,675 and 2.9% share vs. 3.8% last year.
Over in the brands ranking, Fiat (-11.8%) is in perdition again and hits rock bottom: its lowest ever share at home at 9.3%. Previous lowest was 9.4% less than a year ago in June 2023. In contrast Volkswagen (+3.6%) at 8.2% and Toyota (+4.4%) at 8% catch up. Renault (+20.6%) is in excellent shape at #4 with 5.9% share, as is Audi (+5.9%) up five spots on April to #5 overall. Jeep (-4.7%) is also up five ranks to #6, distancing Peugeot (-38.5%) in great difficulty. Citroen (+42.5%) lodges the largest gain in the Top 10 at #10 with BMW (+21.2%) also very dynamic. Below, Mitsubishi (+884.5%), Nissan (+36.4%), Land Rover (+25.6%) and MG (+22.3%) all impress.
Model-wise, the Fiat Panda (+12.3%) goes against the market with a double-digit year-on-year gain but is the only Fiat in the Top 22! Like in Spain, the Citroen C3 (+140.5%) is boosted by rushed sales of the outgoing generation that doesn’t comply with new European safety regulations. It is up to #2 for the month and #3 year-to-date. Awaiting the new generation, the Lancia Ypsilon (-18.7%) tumbles down but still manages a third place vs. #4 so far this year. The Jeep Avenger (+35.1%) rallies back up 7 ranks on last month to climb to #4, equally is record ranking in Italy also reached last October, November and January. The Toyota Yaris Cross (-3.9%) is back up 10 spots on April to #4, distancing the VW T-Roc (+6.8%) and Renault Clio (+62.7%). The Dacia Sandero (-41.2%) is hit hard at #8 but stays #2 year-to-date The MG ZS (+69.1%) sports a second consecutive Top 10 finish. The Audi Q3 (+72.6%) smashes its ranking record to #13, with the VW T-Cross (+63.9%) and Kia Sportage (+24.2%) also strong.
Previous month: Italy April 2024: Sales back in positive at +7.5%, BEVs off -19.6%, Citroen C3, Toyota Yaris shine
One year ago: Italy May 2023: Fiat down to lowest ever share, Jeep Avenger up to #12
Full May 2024 Top 50 All brands and Top 50 models below.
Italy May 2024 – brands:
| Pos | Brand | May-24 | % | /23 | Apr | 2024 | % | /23 | Pos | FY23 |
| 1 | Fiat | 12,960 | 9.3% | – 11.8% | 1 | 78,682 | 10.8% | – 2.5% | 1 | 1 |
| 2 | Volkswagen | 11,490 | 8.2% | + 3.6% | 2 | 54,372 | 7.5% | – 4.3% | 3 | 2 |
| 3 | Toyota | 11,184 | 8.0% | + 4.4% | 3 | 55,115 | 7.6% | + 23.9% | 2 | 3 |
| 4 | Renault | 8,232 | 5.9% | + 20.6% | 5 | 36,288 | 5.0% | + 6.5% | 6 | 6 |
| 5 | Audi | 6,810 | 4.9% | + 5.9% | 10 | 31,743 | 4.4% | + 6.2% | 9 | 9 |
| 6 | Jeep | 6,577 | 4.7% | – 4.7% | 11 | 32,441 | 4.5% | – 3.9% | 8 | 8 |
| 7 | Peugeot | 6,569 | 4.7% | – 38.5% | 8 | 36,881 | 5.1% | – 9.1% | 5 | 7 |
| 8 | BMW | 6,432 | 4.6% | + 21.2% | 7 | 31,400 | 4.3% | + 23.8% | 11 | 10 |
| 9 | Ford | 6,290 | 4.5% | – 25.1% | 6 | 33,009 | 4.5% | – 16.4% | 7 | 5 |
| 10 | Citroen | 5,693 | 4.1% | + 42.5% | 9 | 31,490 | 4.3% | + 33.6% | 10 | 11 |
| 11 | Hyundai | 4,783 | 3.4% | + 9.9% | 13 | 22,805 | 3.1% | + 10.5% | 12 | 13 |
| 12 | Mercedes | 4,743 | 3.4% | + 12.0% | 12 | 21,511 | 3.0% | – 1.0% | 13 | 12 |
| 13 | Dacia | 4,668 | 3.3% | – 40.7% | 4 | 40,286 | 5.5% | + 3.6% | 4 | 4 |
| 14 | Kia | 4,497 | 3.2% | – 6.0% | 14 | 20,545 | 2.8% | – 2.8% | 15 | 14 |
| 15 | Opel | 4,174 | 3.0% | – 6.2% | 17 | 21,443 | 3.0% | – 5.2% | 14 | 16 |
| 16 | Lancia | 3,827 | 2.7% | – 18.6% | 15 | 20,542 | 2.8% | + 5.2% | 16 | 15 |
| 17 | MG | 3,703 | 2.7% | + 22.3% | 16 | 17,275 | 2.4% | + 59.1% | 18 | 20 |
| 18 | Skoda | 3,201 | 2.3% | + 6.2% | 19 | 16,147 | 2.2% | + 12.6% | 20 | 19 |
| 19 | Nissan | 3,072 | 2.2% | + 36.4% | 20 | 18,493 | 2.5% | + 24.8% | 17 | 17 |
| 20 | Suzuki | 2,574 | 1.8% | – 34.3% | 18 | 16,847 | 2.3% | + 12.3% | 19 | 18 |
| 21 | Alfa Romeo | 2,001 | 1.4% | – 25.3% | 21 | 10,819 | 1.5% | – 6.7% | 21 | 21 |
| 22 | DR Motor | 1,956 | 1.4% | – 37.1% | 22 | 7,892 | 1.1% | – 35.2% | 23 | 22 |
| 23 | Volvo | 1,705 | 1.2% | – 18.5% | 25 | 8,865 | 1.2% | + 15.4% | 22 | 25 |
| 24 | Cupra | 1,587 | 1.1% | + 2.5% | 23 | 7,745 | 1.1% | + 21.6% | 24 | 24 |
| 25 | Seat | 1,402 | 1.0% | + 7.2% | 24 | 6,726 | 0.9% | + 19.3% | 25 | 28 |
| 26 | Mazda | 1,156 | 0.8% | + 1.6% | 28 | 6,353 | 0.9% | – 8.7% | 26 | 27 |
| 27 | Mini | 1,104 | 0.8% | – 44.7% | 26 | 6,042 | 0.8% | – 31.2% | 27 | 23 |
| 28 | Land Rover | 1,079 | 0.8% | + 25.6% | 27 | 4,596 | 0.6% | + 18.6% | 29 | 29 |
| 29 | Tesla | 1,073 | 0.8% | – 27.4% | 35 | 5,138 | 0.7% | – 24.1% | 28 | 26 |
| 30 | Mitsubishi | 827 | 0.6% | + 884.5% | 32 | 2,137 | 0.3% | + 225.8% | 34 | 40 |
| 31 | Porsche | 718 | 0.5% | + 4.7% | 29 | 4,157 | 0.6% | + 23.8% | 30 | 30 |
| 32 | EVO | 536 | 0.4% | – 4.6% | 33 | 2,576 | 0.4% | + 26.4% | 33 | 31 |
| 33 | Honda | 518 | 0.4% | + 9.5% | 30 | 3,297 | 0.5% | + 38.8% | 31 | 33 |
| 34 | DS | 480 | 0.3% | – 53.4% | 31 | 2,742 | 0.4% | – 26.1% | 32 | 32 |
| 35 | Lexus | 415 | 0.3% | – 27.2% | 34 | 2,062 | 0.3% | + 32.0% | 35 | 36 |
| 36 | Smart | 278 | 0.2% | – 31.4% | 36 | 1,459 | 0.2% | – 30.6% | 36 | 34 |
| 37 | Maserati | 228 | 0.2% | – 38.9% | 37 | 1,231 | 0.2% | – 29.6% | 37 | 35 |
| 38 | Subaru | 157 | 0.1% | – 24.2% | 41 | 643 | 0.1% | – 45.3% | 38 | 38 |
| 39 | SsangYong | 146 | 0.1% | + 942.9% | 47 | 312 | 0.0% | + 126.1% | 44 | 45 |
| 40 | Lynk & Co | 140 | 0.1% | – 67.1% | 42 | 500 | 0.1% | – 81.2% | 42 | 37 |
| 41 | EMC | 106 | 0.1% | + 221.2% | 38 | 558 | 0.1% | + 80.6% | 40 | n/a |
| 42 | Jaguar | 75 | 0.1% | – 67.1% | 40 | 552 | 0.1% | – 21.1% | 41 | 39 |
| 43 | Ferrari | 60 | 0.0% | – 4.8% | 43 | 350 | 0.0% | + 2.0% | 43 | 43 |
| 44 | Lamborghini | 56 | 0.0% | + 14.3% | 46 | 224 | 0.0% | + 15.5% | 46 | 44 |
| 45 | BYD | 52 | 0.0% | + 147.6% | 44 | 267 | 0.0% | + 1171.4% | 45 | n/a |
| 46 | Lotus | 33 | 0.0% | + 106.2% | 45 | 153 | 0.0% | + 183.3% | 47 | 46 |
| 47 | Sportequipe | 25 | 0.0% | – 37.5% | 39 | 642 | 0.1% | + 1111.3% | 39 | n/a |
| 48 | Polestar | 22 | 0.0% | – 75.8% | 49 | 70 | 0.0% | – 83.9% | 49 | 41 |
| 49 | Mahindra | 20 | 0.0% | – 85.8% | 48 | 126 | 0.0% | – 63.7% | 48 | 42 |
| 50 | Aston Martin | 5 | 0.0% | – 50.0% | 50 | 44 | 0.0% | + 2.3% | 50 | 47 |
| – | Others | 142 | 0.1% | + 43.4% | – | 718 | 0.1% | + 134.6% | – | – |